Global Artificial Nails Market Size & Growth Trends Analysis Report

With the trend of personal grooming and aesthetic appeal, consumers are investing in beauty products, such as artificial nails. The phenomenon is growing across age groups and populations as consumers seek a practical avenue of expression and enhancement to their personal style and image. Good-looking nails have become an important aspect of personal presentation, and this, amongst various factors, is further driving up demand for a market. Taking a colossal leap into importance, Instagram, TikTok, and Pinterest are helping beauty trends. Nail art tutorials pop up on these media platforms, and the opinions of various influencers encourage creativity to try out as many nail designs as possible. Some of the virality that surfaces on these platforms drives consumers toward getting artificial nails to replicate the trends.

Artificial nails are readily available everywhere as salons and beauty parlors have become popular worldwide. These serviced establishments increased consumer indulgence in nail enhancements, as this gained popularity in cities mainly because of hectic lifestyles, which prompt fast beauty services. The artificial nails industry has changed with the help of advances in technology and materials. Innovations such as gel nails, dip powder, breathable poly gel systems, etc., give a stamp of durability along with flexibility. The companies no longer just meet the demands of the target consumers but also help improve the experience that attracts a larger market. With rising disposable income, especially in emerging markets, consumers dedicate time to beauty and grooming. Self-pampering and luxury goods like artificial nails have become more relevant because of improvements in economic conditions and more people and associates who value self-pampering. The market will continue to grow as it has the financial capability that drives consumers to seek premium goods and services. Artificial nails range from plain acrylics to delicate nail art. It caters to diversified consumer preferences. This broad spectrum appeals to diverse tastes and occasions, enabling the use of customized nail looks by self-selecting style. The varying design lengths and finishes ensure there is something for everybody, thereby expanding the market reach.

Government regulatory compliance requires artificial nail manufacturers to have safety testing and labeling, which builds consumer trust. In addition, several certifications and safety standards improve the reputation of the brand, and products thus become more attractive in competitive markets. Besides, the government promotes the beauty and personal care sector by engaging in incentive and supportive activities that enhance entrepreneurship through nail salons, among other related businesses. Governments can establish a safe and regulated environment that enhances sustainability and growth in the artificial nail market to the advantage of consumers and businesses alike.

However, restraints like health concerns and high maintenance hinder the growth of the global artificial nails market. Health problems can occur in artificial nails, particularly those that are applied for extended periods, becoming brittle or even prone to fungal infection when not applied or removed the right way. People react quite negatively to chemicals used in acrylics and gels, which is quite enough reason for them to avoid them in the first place. The high maintenance requirement is yet another reason that leads to less growth in the markets. Artificial nails are time-consuming and expensive as they require refills and repairs constantly. This requirement leads consumers to sacrifice their artificial nails for convenient alternatives like care for natural nails or simpler nail polish options more often than not.

Market Opportunities

The growth of e-commerce, customization, and personalization drives the growth of the global artificial nail market. With the growth in e-commerce comes a potential outgrowth of the global artificial nails market. Since customers are ever more online, brands can easily reach greater audiences and accommodate a wider variety of preferences through dedicated online platforms. Going out shopping and getting direct access to a wider array of products, such as complete kits to elaborate designs, becomes easy. Customization and personalization also promote market growth because they attend to individual specific consumer preferences. For instance, personalization in terms of nail design and services would attract a consumer who seeks to express her style differently through customized nail art or colorations. Brands can employ technology such as augmented reality to help the customer see the final design before buying it and therefore increase engagement and satisfaction.

Technological Advancements

Technological advancements such as 3D printing and improved materials drive the growth of the global artificial nails market. The 3D printing technology allows for very intricate and highly customized designs of nails, thus providing the consumer with capabilities that may achieve looks that were previously difficult or impossible. This innovation not only caters to individual preferences but also streamlines the production process of manufacturing companies, thereby reducing lead times and costs. Improved materials like gel, poly gel, and dip powders have also revolutionized the market. Such materials exhibit great resistance and flexibility, besides more natural-looking results, comfort, durability, and a higher level of healthy alternative solutions to long-term concerns and health issues that consumers tend to have about nails. The product formulation improvements also made products softer to apply and remove. In combination, they elevate the collective consumer experience by providing options and better quality. Therefore, they appeal to a broader spectrum of clientele- from professional nail artists to do-it-yourselfers contributing to the continued growth in the artificial nails industry.

Impact of COVID-19

The pandemic resulted in lockdowns that halted production and the movement of goods around the world, hence, supply chain breakdown was one of the most significant stressors for manufacturers. It halted suppliers' timely supply of raw materials and finished goods distributors' delivery to retailers, resulting in inventory stockouts and unfulfilled orders. The retailers were impacted, as well as consumers, which resulted in lost sales and unhappy customers. Lockdowns also had further impacts on the market through the closure of nail salons. The professional nail services, aside from being an essential source of revenue for artificial nails, became unavailable overnight, drastically slashing the demand for salon-specific products. Many consumers who depend almost exclusively on professional applications simply turned away from artificial nails during this period of lockdown, further reducing sales.

However, during the COVID-19 pandemic, the market witnessed an increased DIY interest and innovation in product offerings. With nail salons closing during lockdowns, many consumers began to look toward home application kits to continue their beauty routine from home. Outside of a massive surge in sales for home application products, this began to create a sense of creative nail art among many people and an appreciation for artificial nails. Moreover, with the growing need for products that can be applied at home, innovation was triggered in the industry. The brands answered consumers with new, user-friendly kits comprising easy application instructions and high-quality materials designed for at-home use. The recent trends have been experienced with wide popularity among the peel-off nails, press-on designs, and gel kits. These offer the same looking results that can be acquired at a salon without visiting one.

Segmentation

The global artificial nails market is segmented into material, type, and distribution channels. By material, the market is further segmented into acrylic nails, polygel nails, gel nails, dip powder nails, and others. The largest market share in the global artificial nails market is held by acrylic nails due to their strength and versatility. Acrylics are made from a mixture of liquid monomer and powder polymer; they can be sculpted into different shapes and lengths, thus allowing for tailoring choices. Its strength withstands chipping and breakage as it is strong, appealing to clients who want to stay in trend for longer. Moreover, acrylics have been easily accessible and have been very common in salons for quite a long time, so they have become very popular.

Gel nails are expected to be the fastest-growing product in the forecast period. They are in demand for their lightweight feel and natural look, giving the nails a glossy finish close to that of natural nails. This process is applied with a curing process under UV or LED light, hence making them stronger but still flexible. The improvements in gel technology also made application methods better, appealing to all sorts of consumers for convenience and aesthetics.

By type, the market is segmented into wrap nails and press-on nails. The largest market share is held by press-on nails, as they are easy to use and offer convenience. As per design, pre-designed nails are equipped with adhesive backing; hence, these can easily be applied at home with no expertise. Also, press-on nails are available in different styles, colors, and designs. However, consumers who want instant nail art without committing to the methods used for the traditional techniques would be attracted to these. Their price and convenience have made them very fashion-forward, especially among the young generation on the lookout for fashionable designs.

Wrap nails are likely to attain the highest growth during the forecast period. These include getting ultra-thin material pieces, mostly produced with plastic or silk on their natural nail such that the result is a long-lasting and fashionable design. The wrap nails are more flexible, making it possible to use uniquely designed enhancements and creative enhancement ideas. As long as consumers remain focused on the DIY solution and the personalized style, the increased interest in wrapping nails is large, as it is possible to achieve salon quality from a home setting.

By distribution channel, the market is bifurcated into online and offline. Offline sales comprise the largest market share, majorly due to the already established beauty supply stores, salons, and supermarkets. Customers mostly prefer buying artificial nails face to face, where one has a chance to evaluate the quality, design, and fit of the products sold. The convenience of getting professional advice from beauty experts and the prompt service pushes more customers into preferring offline purchases. Branded companies still require traditional stores for promotion and brand awareness, hence augmenting their market-related engagement.

Online sales are estimated to grow at the highest rate in the forecast period. The move toward e-commerce is rapidly growing and that integrates with the pandemic after-effect as people start getting accustomed to comfort and a far wider variety of products. Online sites are easy to compare, offer consumer reviews, and provide the advantage of browsing exclusive online collections. Since digital marketing for brands is further improved and logistics become streamlined for quicker delivery, online sales shall also attract an increased consumer base looking for flexibility and variety in artificial nail products. This is a critical shift in consumer behavior within the market.

Regional Analysis

North America holds the largest market share in the global artificial nails market primarily due to a high culture of beauty and high consumer spending on personal grooming. The U.S. is the largest market in the region, which has a large and well-distributed base of nail salons and beauty retailers for the most diversified users. Perhaps the reason for this new trend of nail art is the social media and beauty influencers. Thus, innovatively designed artificial nails are witnessing increased demand from consumers. North American consumers prefer high-quality materials such as acrylics and gel nails and invest heavily in marketing and product development, so brands can consolidate their position in this region.

Europe has a significant market share in the global artificial nails market. Countries such as the UK, Germany, and France lead the market. Consumers in the European market are largely quality-sensitive and conscious of their looks. The successive breakthroughs in nail technology, such as the popular gel and polygel systems, are thus well-received, building a trend towards eco-friendly and vegan goods. Furthermore, the demand in major cities is even heightened by fashion weeks and beauty events, as most consumers are readily embracing the latest trends.

The Asia Pacific region is expected to have the highest growth rate during the forecast period of the global artificial nails market. The high-scale rapid urbanization that increases disposable incomes and has a budding middle class is one of the important drivers. China and India have some significant shifts in standards and more conscious consumers concerning beauty, grooming, and aesthetics. Social media, for one, is a significant influencer, with apps such as TikTok and Instagram displaying the latest nail art trends, which call for experimentation with artificial nails. The high number of nail salons visible in urban spaces increases accessibility, and the growing availability of diverse product options caters to tastes and preferences. The more artificial nails assume the consumer landscape of this region, the more the size would grow strongly as demand increases.

Latin America represents a low to moderate market share in the global artificial nails market. While the region is gradually altering its perceptions of beauty, economic constraints could dabble with consumer expenditure on something as perceived as non-essential, like artificial nails. However, there are growth opportunities to tap into in countries such as Brazil, due to high awareness about nail aesthetics and improvements in disposable incomes. The specific cultural diversities drive the national trends of beauty, which also offer a niche for specific adaptation of the product to regional preferences.

The Middle East and Africa are at the bottom of the market share in the artificial nails market currently. However, the same region also hosts potential that has remained unseen due to increasing rates of urbanization and economic development. More interest in personal grooming and beauty trends, especially among the youth, holds promise for future growth. The demand for artificial nails is still developing. Thus, the companies that invest more in marketing and education on the benefits of these products may have opportunities to gain market penetration. Furthermore, this trend will likely be influenced by changes in beauty standards, so artificial nail interest may be highly induced through the influences of social media and the booming beauty industry. Saudi Arabia, the UAE, and South Africa are some of the countries in this region that are driving the growth of the artificial nails market.

Competitive Analysis

The key players in the global artificial nails market are Kiss Products, Hand & Nail Harmony, Beauty 21 Cosmetics Inc., Anise Cosmetics, Marmalade Cosmetics, Naio Nails, KM Nail Manufacturer, Dashing Diva, Sheba Nails Inc., and Ardell Lashes & Beauty, among others.

In August 2024, Kate Spade New York launched a press-on manicure collection in collaboration with imPRESS. This manicure collection has an easy application without any glue. In the same year, Kiss Products launched limited edition press-on nails in partnership with the fashion designer Prabal Gurung. The collection comes in six designs.

In March 2024, McDonald's launched its first beauty product in collaboration with Nails Inc. This limited edition collection is available at Nails Inc. and Amazon.

In December 2023, Green Science Alliance Co. Ltd. developed plant-based vegan gel nails. This trademarked product, “Re: soil” can biodegrade and return to the soil.

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The global artificial nails market is segmented as follows:

By Material (Revenue: USD Billion, 2019 – 2031)
●    Acrylic Nails
●    Polygel Nails
●    Gel Nails
●    Dip Powder Nails
●    Others

By Type (Revenue: USD Billion, 2019 – 2031)
●    Wrap Nails
●    Press-On Nails

By Distribution Channel (Revenue: USD Billion, 2019 – 2031)
●    Online
●    Offline

By Region (Revenue: USD Billion, 2019 – 2031)

● North America
o U.S.
o Canada
o Mexico

● Europe
o U.K.
o France
o Germany
o Italy
o Spain
o Rest of Europe

● Asia Pacific
o China
o Japan
o India
o South Korea
o South East Asia
o Rest of Asia Pacific

● Latin America
o Brazil
o Argentina
o Rest of Latin America

● Middle East & Africa
o GCC Countries
o South Africa
o Rest of Middle East & Africa