The global interactive display market is anticipated to grow to USD 61.5 Billion by 2030 at a 7.7% CAGR during the forecast period. The enhanced interactive experience coupled with ease in engagement as compared to the standard displays have made the interactive displays widely sought after in various industries. The real-time interaction capacity with the material has increased the usage of interactive displays in various trade exhibitions, museums, and business settings, among other places. The rapid urbanization worldwide and technological advancements are the major factors driving the entire global interactive display market.
The global interactive display market has grown significantly in recent years, owing to its increased usage in visual engagement settings such as classrooms, business meetings, and public places such as airport/railway stations, and museums, among others. Moreover, the falling prices of interactive display technologies have made them more affordable to a larger range of consumers. Interactive displays have gotten more inexpensive as manufacturing costs have reduced over time, enticing both individual customers and enterprises. The pricing element has substantially aided market expansion and widened its uses outside conventional industries.
The interactive displays are being heavily used in schools and colleges around the globe as they help increase the learning retention levels among students so that they grasp more information in a small amount of time. The paradigm shift of students towards digital learning in recent years has highly benefited the global interactive display market. Similarly, in the corporate sector, interactive displays have shown favorable results in work efficiency and help ease remote work. The use of touchscreens in office meetings provides a better experience and engagement to both, clients and employees of the company. Multi-touch functionality, digital whiteboarding, and video conferencing integration have made interactive displays a crucial tool for organizations, increasing productivity and improving employee communication. Furthermore, by enabling real-time sharing and modification of material, interactive displays let teams communicate more successfully.
Similarly, factors such as rising digital advertising and relative technological advancements have surged the use of interactive displays in public use cases such as railway stations, airports, museums, etc. These interactive displays are also being used in trade shows and retail stores mainly as they serve multiple other functions such as queue management, wayfinding, and data collection, among others.
The rising need for interactive and immersive technologies across many other industries such as healthcare, and hospitality is one of the key development reasons for the interactive display market. Medical surgeons and healthcare professionals use these interactive displays for collaborative decision-making and treatment planning of patients. The treatment options and preventive measures can be effectively understood by the patients through these interactive display settings. These wide applications in the healthcare sector of interactive devices provide a huge opportunity for the global interactive display market in the upcoming years.
Screen innovation in technology is another major factor driving the growth of the interactive display market. Touchscreens, gesture recognition, and augmented reality (AR) have changed the way consumers engage with digital content. Touchscreen displays allow users to handle objects on the screen directly, while gesture detection technology allows for hands-free interaction. Furthermore, AR technology when coupled with interactive displays has opened up new avenues for immersive experiences, increasing demand for these displays.
Impact of COVID-19
Though in the short term, the COVID-19 pandemic disrupted the demand and supply chain of the global interactive display market heavily, ultimately, the COVID-19 pandemic has accelerated the deployment of interactive displays. With the advent of remote work and virtual learning, organizations and educational institutions explored ways to duplicate the in-person experience, driving up the need for interaction technology for displays. The entire pandemic situation helped organizations and general people around the world to adapt to a hybrid work and learning model as it accelerated the trend of global digitization.
Segmentation
The global interactive display market is segmented into display type, technology, and application. The display type segment is further bifurcated into interactive kiosks, interactive monitors, interactive video walls, interactive tables, and interactive whiteboards. The interactive kiosks segment dominated the overall interactive display market with 73.2% in 2022. The use of kiosk interactive displays is not just limited to vending machines and ATMs. These interactive kiosks can be seen in various transportation, retail, and healthcare settings owing to their use in self-service arrangements. In terms of technology, the global interactive display market is further segmented into LCD, LED, OLED, and others. The application segment for the global interactive display market is bifurcated into transportation, retail, hospitality, BFSI, corporate, healthcare, entertainment, education, and others. The BFSI segment has the highest market share in 2022 owing to the rapid digital transformation of the BFSI industry in recent years. The rise in online banking systems has compelled the use of interactive displays in BFSI to provide a smooth and engaging customer experience while navigating through the banking services of financial institutions. However, the retail segment is anticipated to grow rapidly in the upcoming years with a CAGR of 9.7%.
Regional Analysis
The interactive display industry has grown significantly in recent years, with notable trends and possibilities across several geographical locations. The North America region has dominated the market for interactive displays in 2022 with a market share of 41.1 %. The education sector is the primary driver for such vast dominance of North America in the market. The fast-paced adoption of interactive displays in schools and colleges have surged the demand for interactive displays over the years in the region. Due to the widespread use of innovative technologies and the existence of signific Europe has also developed as a significant market for interactive displays, with nations such as Germany, the United Kingdom, and France leading the way.
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However, the Asia Pacific region is anticipated to have the fastest growth in the forecast period with a high CAGR as compared to the other regions around the globe. This is majorly due to the rising government initiatives for rapid digitization in the major economies in the region such as China, Japan, and South Korea. The world’s largest technology companies are also located in these regions which provides them an edge to put heavy investments in research and development of display technology. The increasing investments in education are another major factor for such rapid growth within the Asia Pacific region.
Competitor Analysis
Some of the most prominent players in the interactive display market are SAMSUNG, LG Display Co. Ltd., SHARP Corporation, BOE Technology Group Co. Ltd., Panasonic Corporation, Elo Touch Solutions Inc., LEYARD, Box Light Corporation, eyefactive GmbH, Horizon Display Inc., IDEUM, and TableConnect. Through their vast product portfolios, high brand awareness, and global reach, these firms have established themselves as industry leaders in the interactive display sector. They are heavily investing on upgrading their technologies to stay ahead of the competition. To expand their foothold, they have adopted various strategies by analyzing various trends in the interactive display market.
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The global interactive display market is segmented as follows:
By Display Type (Revenue: USD Billion, 2018 – 2030)
● Interactive Kiosks
● Interactive Monitors
● Interactive Video Walls
● Interactive Tables
● Interactive White Boards
By Technology (Revenue: USD Billion, 2018 – 2030)
● LCD
● LED
● OLED
● Others
By Application (Revenue: USD Billion, 2018 – 2030)
● Transportation
● Retail
● Hospitality
● BFSI
● Corporate
● Healthcare
● Entertainment
● Education
● Others
By Region (Revenue: USD Billion, 2018 – 2030)
● North America
o U.S.
o Canada
o Mexico
● Europe
o U.K.
o France
o Germany
o Italy
o Spain
o Rest of Europe
● Asia Pacific
o China
o Japan
o India
o South Korea
o South East Asia
o Rest of Asia Pacific
● Latin America
o Brazil
o Argentina
o Rest of Latin America
● Middle East & Africa
o GCC Countries
o South Africa
o Rest of Middle East & Africa
Frequently Asked Questions (FAQs)
The global market for interactive display is expected to reach USD 61.5 Billion in 2030 growing at a CAGR of 7.7%.
The major players in the global interactive display market are SAMSUNG, LG Display Co. Ltd., SHARP Corporation, BOE Technology Group Co. Ltd., Panasonic Corporation, Elo Touch Solutions Inc., LEYARD, Box Light Corporation, eyefactive GmbH, Horizon Display Inc., IDEUM, and TableConnect, among others.
The global interactive display market is projected to grow at a CAGR of 7.7% between 2023 and 2030.
The global interactive display market has grown significantly in recent years, owing to its increased usage in visual engagement settings such as classrooms, business meetings, and public places such as airport/railway stations, and museums, among others. The escalating global reliance on electronic devices has primarily been attributed to the growth within the interactive display industry. The enhanced interactive experience coupled with ease in engagement as compared to the standard displays have made the interactive displays widely sought after in various industries.
North America was the leading regional segment of the interactive display market in 2022.
