Global Collagen Beverage Market Size & Growth Trends Analysis Report

The growing consumer knowledge of collagen's health benefits such as enhanced skin elasticity, better joint health, and stronger hair and nails is one of the main factors driving the global collagen beverage market. The demand for functional beverages that offer benefits beyond basic nutrition is rising as more individuals, particularly older ones, aim to maintain their health and attractiveness. This pattern is consistent with the growing interest in anti-aging products, as collagen is viewed as a natural means of promoting healthy aging. Furthermore, the growth of the market has been aided by the expansion of collagen beverage availability and accessibility due to the rise of online retail channels. The market is expanding as consumers today are open to trying new products that claim to improve their health and well-being.

The major companies in the collagen beverage market are spending extensively on research to enhance the flavor, texture, and composition of collagen beverages, which presents a big opportunity for innovation in product development. This may contribute to the products' increased appeal to a wider variety of customers. Additionally, emerging markets with growing disposable incomes and health consciousness have unrealized possibilities for market growth. Furthermore, the growing inclination of consumers towards sustainable and clean-label products offers a chance to create plant-based collagen substitutes and environmentally friendly packaging. Collaborating with healthcare providers and beverage companies to promote the health advantages of collagen may help the market become more pronounced, particularly with consumers who prioritize their health.

The safety, labeling, and marketing claims of collagen beverages are closely monitored by regulatory agencies such as the European Food Safety Authority (EFSA), the U.S. Food and Drug Administration (FDA), and other regional food safety authorities as it restricts the spread of false information and upholds standards for product quality, adherence to these laws is crucial for preserving consumer confidence and guaranteeing the market's sustained growth.

Numerous new companies are making major progress in the rapidly expanding collagen beverage market. The leading companies in this space are Vital Proteins, Ancient Nutrition, and Primal Kitchen, which emphasize premium ingredients, creative flavor combinations, and a wide range of products to satisfy health-conscious consumers. With open-source policies, strict quality controls, and persuasive marketing tactics that connect with their target markets, these firms have effectively developed significant brand awareness and devoted customer bases. By meeting customer demands for sustainability, transparency, and health, new entrants have succeeded in the market for the past few years.

Market Restraints

Many potential customers find collagen beverages prohibitively expensive due to the intricate extraction and production methods. Furthermore, not every consumer is into the flavor and texture of these beverages, which may put off some individuals even though collagen has many health benefits. In certain regions, the customers may not be aware of the benefits of collagen, which presents a barrier for the market. Furthermore, a smaller consumer base interested in collagen which is usually sourced from animal sources could limit the market as more people choose vegan and vegetarian diets that forgo animal-based products.

Impact of COVID-19

The COVID-19 pandemic affected the collagen beverage market in a variety of ways. The lockdown, limitations, and logistical difficulties caused supply chain, production, and distribution interruptions that impacted product availability and non-essential items demand. But as the pandemic spread, so did consumer demand for wellness and health goods, such as collagen beverages, which are well-known for their ability to support joint function, skin health, and general well-being. Collagen beverage sales on e-commerce platforms surged as a result of consumers' rising attention to self-care and preventative health measures. This allowed marketers to directly connect with consumers and take advantage of the growing demand for products that boost immunity and general health. As a result, despite some initial difficulties, the market saw tremendous development potential brought forth by increased consumer interest.

Market Segmentation

The global collagen beverages market is segmented into product type, source, and distribution channel. By product type the market is segmented into powder, shots, and ready-to-drink (RTD) beverages. RTD drinks, such those sold by Bulletproof, and Vital Proteins, offer a practical choice for people who want to include collagen into their daily routines with ease. Brands such as Great Lakes Wellness, and Ancient Nutrition offer collagen protein powders to satisfy consumers who would rather incorporate collagen into their preferred dishes or drinks. Similarly, companies such as Skinade and Shiseido offer collagen shots, which are intended for people who want a rapid and concentrated dose of collagen with extra advantages like vitamins and antioxidants for healthy skin.

By source, the market is further bifurcated into bovine, porcine, poultry, marine, and vegan. By distribution channel, the market is segmented into supermarket/hypermarket, online retailer, specialty shop, and pharmacies. Many businesses, such as Vital Proteins, and Further Food, take advantage of the ease and accessibility of e-commerce by using websites and online marketplaces like Amazon to reach a worldwide audience. Similarly, big supermarkets, and hypermarkets such as Walmart, and Costco, along with specialized health and wellness stores such as GNC, and Whole Foods, carry products like Neocell, and BioCell Collagen. These collagen drinks are also available at pharmacies, such as CVS, and Walgreens, to satisfy health-conscious shoppers searching for supplements in convenient places.

Regional Analysis

The growing demand for functional beverages and growing health consciousness are driving the market for collagen beverages in North America. Leading the way in the U.S. are businesses such as Vital Proteins, and Neocell, which provide a selection of drinks infused with collagen that appeal to health-conscious consumers. The market is supported by strong distribution networks and a large customer base which is aware of the advantages of collagen for joint support and skin health. However, the high product expenses and regulatory scrutiny over health claims can provide difficulties for the market to surge heavily. To spur additional market expansion, opportunities exist in broadening product ranges and improving customer education.

The market for collagen beverages is developing in Europe as a result of the aging population's growing need for anti-aging products, and the growing appeal of health & wellness trends. Prominent enterprises such as Lintbells and Skinade are at the forefront, offering cutting-edge collagen products customized to meet the needs of European consumers. Competition from alternative health supplements and strict regulations present certain restraints for the European industry. However, there is still potential to create novel, empirically supported formulations and profit from the expanding personalized nutrition market.

The market for collagen beverages is expanding quickly in the Asia Pacific region owing to factors such as urbanization, rising disposable incomes, and consumers' growing emphasis on beauty & wellness. Prominent competitors in this region include Shiseido and Amorepacific, who provide collagen-based drinks to suit the varied tastes of the local consumer base. The market is helped by a huge population and an expanding middle class, but it also faces obstacles from regulations and a wide range of consumer preferences. The possibilities for market expansion include reaching a wider audience by utilizing local distribution channels and branching out into emerging areas.

Collagen beverage consumption is rising in the Latin American market as a result of rising health consciousness and a growing inclination toward functional foods. By providing collagen products that are tailored to regional tastes and preferences, businesses such as Collagen International, and Lush Cosmetics are making great progress. The market is confronted with obstacles including fluctuating economies and disparate national regulatory frameworks. Nonetheless, there exist prospects for expansion via tactical alliances and broadening the range of products offered to cater to the changing health and wellness preferences in the area.

Competitive Analysis

The major players in the global collagen beverage market are Rousselot, Gelita AG, Tessenderlo Group, Sterling Gelatin, Weishardt Holding SA, Juncà Gelatines SL, Xiamen Yiyu Biological Technology Co. Ltd., Symatese, Collagen Matrix Inc., Collagen Solutions Plc, ConnOils LLC, Advanced BioMatrix Inc., and Nitta Gelatin NA Inc., among others.

In April 2023, Darling Ingredients Inc., a U.S.-based company, acquired Gelnex, a major global producer of gelatin and collagen products from Brazil, for around USD 1.2 Billion in cash. This acquisition includes Gelnex's five production facilities in South America and one in the U.S., which collectively can produce up to 46,000 metric tons of gelatin and collagen products annually.

Also, in April 2023, Amicogen, a South Korean pharmaceutical and health food materials company, announced the completion of its collagen and gelatin production plant in Vietnam. This plant was developed through a joint venture with Navico, called Aminavico. The facility initially has a production capacity of 400 tons each for collagen and gelatin, with plans to increase capacity to 2,400 tons per year to meet the rising demand for collagen products in the region.

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The global collagen beverage market is segmented as follows:

By Product Type (Revenue: USD Billion, 2019 – 2031)
●    Powder
●    Shots
●    Ready-to-drink (RTD) Beverage

By Source (Revenue: USD Billion, 2019 – 2031)
●    Bovine
●    Porcine
●    Poultry
●    Marine
●    Vegan

By Distribution Channel (Revenue: USD Billion, 2019 – 2031)
●    Supermarket/Hypermarket
●    Online Retailer
●    Specialty Shop
●    Pharmacy

By Region (Revenue: USD Billion, 2019 – 2031)

● North America
o U.S.
o Canada
o Mexico

● Europe
o U.K.
o France
o Germany
o Italy
o Spain
o Rest of Europe

● Asia Pacific
o China
o Japan
o India
o South Korea
o South East Asia
o Rest of Asia Pacific

● Latin America
o Brazil
o Argentina
o Rest of Latin America

● Middle East & Africa
o GCC Countries
o South Africa
o Rest of Middle East & Africa