Global Electric Toothbrush Market Size & Growth Trends Analysis Report

The market for electric toothbrushes has grown significantly in recent years, mostly due to rising awareness of oral health issues and the advantages of using electric toothbrushes. Customers are choosing electronic toothbrushes over conventional manual ones more frequently as they become more aware of the need to practice good oral hygiene. Electric toothbrush’s ease of use and effectiveness in removing plaque and maintaining gum health have significantly influenced customer choices.

Additionally, technology development has been significant to the market's expansion. Electric toothbrushes are constantly being updated and improved by manufacturers with features like pressure sensors, built-in timers, several cleaning modes, and even a connection to smartphones or applications for tracking brushing habits. In light of these developments, a more comprehensive range of people are now more likely to find electric toothbrushes appealing.

Also, the rising popularity of electric toothbrushes has been influenced by the endorsements of dental experts. Due to rising disposable income, technological advancements, dental expert endorsements, accessibility for people with disabilities, cost reductions, and the transformative effect of the COVID-19 pandemic, which has accentuated hygiene consciousness and driven online shopping trends, reshaping consumer preferences, the electric toothbrush market is flourishing. This inspires consumer confidence and motivates people to use electric toothbrushes to improve their oral health.

Similarly, electric toothbrushes and other high-end oral care items are now more widely available to customers because of increased disposable income in many areas. The long-term advantages and better dental health results have prompted customers to consider electric toothbrushes as a worthwhile purchase, despite higher initial prices. Moreover, the fact that 1.3 billion people worldwide have oral disabilities (as per World Health Organisation, December 2021) and because the product is particularly convenient for those who have impairments, demand for it is on the rise worldwide. Due to its intuitive layout and effective, energy-efficient teeth cleaning, more hospital admissions also increase demand for electric toothbrushes.

Electric toothbrush costs in India declined by around 55% between 2017 and 2022, whereas battery toothbrush unit prices climbed by about 15% during the same period. Electrical toothbrushes have historically been more costly than manual toothbrushes, which has limited their popularity. However, as technology has advanced and competition has risen, the costs of electric toothbrushes have gotten more reasonable, making them more accessible to a larger user base. As a result, people are willing to pay extra money for electric toothbrushes with higher features and functionality.

The market for electronic toothbrushes confronts obstacles while they are more expensive up front than manual toothbrushes, there is fierce rivalry from well-known tech and dental care businesses, and there are concerns regarding battery life and charging procedures. It may be challenging to persuade customers to move from manual to electric toothbrushes and to acquire new brushing habits, and environmental issues with disposable brush heads and batteries add to the difficulty.

Technological developments that enable high-end electric toothbrushes with longer-lasting batteries and wireless charging present significant growth prospects. Electric toothbrushes are more popular due to rising dental care demand and rising oral health awareness. Connectivity and personalization draw clients seeking specialized dental care. New growth opportunities are provided by emerging economies with increased disposable incomes.

Impact of COVID-19

The COVID-19 pandemic has had a significant influence on the electric toothbrush market by sharpening consumer attention to personal cleanliness and wellness. As people's awareness of their general health has improved, there has been a discernible growth in the desire for cutting-edge oral care products, which has resulted in a greater uptake of electric toothbrushes noted for their thorough cleaning powers. Brands now have a way to contact consumers amid lockdowns and other social exclusionary measures because of the trend towards internet buying. While supply chain interruptions initially had an impact on output, businesses quickly adjusted to maintain continuity. In the end, the pandemic's effect has expedited the use of electric toothbrushes and altered consumer buying habits in the sector.

Segmentation

Several important factors, including product type, bristle variety, technology, end-user segmentation, and distribution channel, may be used to categorize the electric toothbrush market. Both battery-operated and rechargeable electric toothbrushes are included in the classification within the realm of product kinds. Two sorts of bristles can be distinguished: soft and nanoscale bristles. Electric toothbrushes are distinguished by a variety of technological elements, and the head movement mechanism has features for oscillation, rotation, and side-to-side motion. The adult, child, and geriatric populations are all included in the intended end-user group for these items. When it comes to distribution channels, the market employs a variety of methods, each of which caters to a different set of customer preferences and accessibility. These methods include supermarkets, hypermarkets, pharmacies, online retail stores, and other channels.

Regional Analysis

Due to a confluence of factors including increased oral health awareness, high disposable incomes, technical improvements, professional endorsements, and the present increased emphasis on cleanliness brought on by the COVID-19 pandemic, North America now leads the world market for electric toothbrushes. The strategic positioning of North America as a dominant force in the electric toothbrush industry as a result of these interrelated variables has had a substantial impact on its growth and dominance. The highest market share in this sector belongs to North America, which will have a USD 1.12 Billion market in 2022. This dominance is further shown by the Bureau of Economic Analysis, which reports that personal consumption expenditures in the U.S. increased by USD 42.2 Billion, or 0.3%, in August 2021.

Similarly, market growth is anticipated to be fueled by the rising frequency of oral and dental conditions in Europe, which is linked to an aging population. Notably, the World Health Organisation says that human papillomavirus infections are increasing the incidence of mouth cancer in young people in Europe. For both children and adults, dental problems have a substantial negative influence on nutrition, overall health, and self-esteem. According to quantitative data from VCIOM, as of February 2021, almost 28% of respondents in Russia identified inadequate tooth whitening or enamel darkening as a prevalent dental issue. In addition, 21% of Russians had dental deposits (tartar), and close to 25% had teeth sensitivity to hot, cold, or sweet meals. This tactical approach satisfies the need for efficient dental care and cleanliness solutions, which supports the market's expansion in the region.

Competitive Analysis

The electric toothbrush market is highly competitive, with well-known dental care businesses utilizing their name recognition and distribution channels, IT behemoths bringing cutting-edge technologies and connections, and creative startups tackling specialized market areas. Gaining an advantage in this competitive industry requires both price competition and product distinctiveness through innovation, collaborations, and endorsements. The capacity of a brand to satisfy changing customer wants and provide a distinctive value proposition is crucial to success.

Major leading companies in the electric toothbrush market are Colgate-Palmolive Company, Koninklijke Philips N.V, Procter & Gamble Company, Church & Dwight Co. IncPanasonic Holdings Corporation, FOREO, Water Pik Inc., JSB Wellness, Lion Corporation, Perrigo Company plc, Smilex, Sonic Chi, Dretec Co., and Den-Mat Holdings LLC.

FOREO unveiled the ISSA 3, a 4-in-1 silicone sonic toothbrush that targets the tongue, cheeks, gums, and teeth, in September 2022. Using FOREO, periodontal problems including gum inflammation are efficiently addressed, according to clinical research that shows a 140% increase in oral health. Similar to this, Oral-B introduced the technologically advanced toothbrush "Oral-B iO10" with iOSense in January 2022, increasing accessibility with cost-effective variants like the iO4 and iO5, each of which costs less than USD 100.

For the Table of Contents (TOC) of the entire report, Contact Us. We will provide you with the full TOC for the same.

The global electric toothbrush market is segmented as follows:

By Product Type (Revenue: USD Billion, 2018 – 2030)
●    Battery Operated
●    Rechargeable

By Bristle Variety (Revenue: USD Billion, 2018 – 2030)
●    Soft
●    Nanoscale

By Technology (Revenue: USD Billion, 2018 – 2030)
●    Oscillation
●    Rotation
●    Side-to-Side Motion

By End User (Revenue: USD Billion, 2018 – 2030)
●    Adult
●    Child
●    Geriatic

By Distribution Channel (Revenue: USD Billion, 2018 – 2030)
●    Supermarkets
●    Hypermarkets
●    Pharmacies
●    Online Retail Stores
●    Others

By Region (Revenue: USD Billion, 2018 – 2030)

● North America
o U.S.
o Canada
o Mexico

● Europe
o U.K.
o France
o Germany
o Italy
o Spain
o Rest of Europe
 
● Asia Pacific
o China
o Japan
o India
o South Korea
o South East Asia
o Rest of Asia Pacific

● Latin America
o Brazil
o Argentina
o Rest of Latin America

● Middle East & Africa
o GCC Countries
o South Africa
o Rest of Middle East & Africa